Apple’s smartphone remains the most-used device to have handy when watching TV, according to a new study by data and targeting firm Seevibes.
The report says 45% of those watching with a device in-hand are using an iPhone, up seven percentage points from the six-month period ending December 2014. Android had been the No. 2 choice going into 2015, but home computers (whether it be desktops or laptops; the report does not specify) have taken over second place at 24%. Android phones now sit at 22%, down from 30% as of December.
Tablets (a broad grouping with no breakdown by manufacturer) and BlackBerry devices round out the study with 8% and 2%, respectively.
Conducted between January and June of this year, the study is based on “all interactions in the Canadian market on Twitter” across nine shows in three broad groupings: reality shows, news and “series” programming.
