Jim Pattison Broadcast Group looks to grow out west

Private B.C.-based broadcast group trying to acquire nine radio stations

The Jim Pattison Broadcast Group is out to compete against bigger radio players in the wide, wide west.

The Kamloops, B.C.-based private company is currently trying to boost its roster of radio stations in Western Canada with news Thursday that it has notified the CRTC of its intent to purchase nine stations from Rawlco Radio.

The seven FM and two AM radio stations are located in Edmonton, Alberta and three markets in Saskatchewan: Prince Albert, North Battleford and Meadow Lake. In fact, seven of the nine stations are in Saskatchewan. Pattison chairman and CEO Jim Pattison commented that, like Rawlco, his company has “close ties” with Saskatchewan.

Pattison chairman Rick Amish said in a release that it’s a top priority for his company’s broadcast division to keep expanding its presence in Western Canada. He added that he had approached Rawlco Radio CEO Gordon Rawlinson “several times for many years” regarding such a deal, and that he’s excited Pattison now has the opportunity to “grow in markets that mirror our other Western Canadian radio and television stations.”

He added that Pattison’s history “has been built on acquisitions and new licences, as we are great believers in the future of radio. This purchase is part of our strategic plan to grow and expand in the west.”

Pattison currently has 33 FM radio stations and three conventional TV stations in B.C., Alberta and Manitoba, and recently acquired three radio stations from Bell Media.

The existing management teams at each of the nine radio stations will remain intact, and the entire staff will be offered roles with Pattison. Rawlinson commented that he was pleased with that commitment from Pattison, and that he believes Pattison’s style of running radio stations is similar to his company’s approach. “They have an outstanding reputation of providing excellent local ratio with a keen focus on community service,” said Rawlinson.

Pattison president Rod Schween said, pending the CRTC’s approval of the acquisition, his company is confident the new additions will allow it to “continue competing against some of Canada’s largest national players who are well-established in the West.”

Media Articles

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!

A CEO’s tips for using DIY video in consumer marketing (Column)

Vidyard's Michael Litt argues against outdated 'text tunnel vision'