CTV attracted an average audience of 1.4 million viewers for Sunday’s 2014 Juno Awards telecast, according to preliminary overnight data.
While it failed to match the 1.9 million viewers who watched the 2013 telecast (which represented a 24% over the previous year), Sunday’s telecast won its timeslot and ranked as the evening’s second most-watched program behind another CTV property, The Amazing Race.
CTV said that nearly six million unique viewers watched the original and encore broadcasts of the two-hour show from Winnipeg’s MTS Centre, with the broadcast peaking at 1.8 million viewers.
CTV extended the telecast online at Junos.Ctv.ca and via social media, as well as on its CTV GO app. The telecast also garnered an estimated 171,000 tweets, with five of the top Twitter trends related to the show, including BTO, OneRepublic and Canadian Music Hall of Fame. The announcement of Justin Bieber as the Juno Fan Choice Award also generated “a huge amount” of chatter, said CTV.
The show featured a performance by Canadian Music Hall of Fame inductees Bachman Turner Overdrive that marked the first performance by all four members of the legendary Canadian band since 1991.
An extensive list of corporate sponsors aligned with CTV for the Junos, with Dodge Dart, Garnier, TD and Virgin Mobile sponsoring the broadcast portion of the show.
Other sponsors included FACTOR, Canada’s Private Radio Broadcasters and the federal government through the Department of Canadian Heritage’s Canada Music Fund, Radio Starmaker Fund, the province of Manitoba, the city of Winnipeg, Tourism Winnipeg, Manitoba Liquor & Lotteries and TD Bank Group.
