Online media company Kaboose Inc. will buy family Internet site Amazing Moms Inc. for US$750,000 in cash.
AmazingMoms.com is a kids’ birthday party referral site and provides moms with family activities.
Katherine Bennett, Amazing Moms’ founder, will join the Kaboose editorial team.
“Amazing Moms is a fantastic parent resource that resonates with our mom audience,” said Jason DeZwirek, co-founder and chief executive officer of Kaboose.
“This acquisition secures a strong lead generation driver for Kaboose’s Birthday In A Box’s party business while also expanding the footprint for our advertising partners that are focused on increasing their reach to our highly coveted audience of moms.’’
As part of the deal, additional consideration will be paid on an earn-out basis.
Kaboose is the largest independent, family-focused online media company in North America and one of the top-five most visited family destinations online.
Its sites include BabyZone.com, ParentZone.com, TwoPeasInABucket.com, BubbleShare.com, Funschool.com and Zeeks.com.