Kids aren’t so web savvy after all: report

Parents should be careful the next time they complain about their kids spending too much time online. A new study from Ipsos Reid reveals adults actually spend more time online each week than teens. On average, 12 to 17 year olds only spend 13 hours per week on the Internet, compared to a weekly average […]

Parents should be careful the next time they complain about their kids spending too much time online. A new study from Ipsos Reid reveals adults actually spend more time online each week than teens.

On average, 12 to 17 year olds only spend 13 hours per week on the Internet, compared to a weekly average of 19 hours for adults, reveals Interactive Teens: The Impact of the Internet on Canada’s Next Generation.

Parental controls factor into kids limited time online, with 54% of those surveyed saying their parents place limits on Internet use, however just 37% believe the Internet is an important part of their day.

What’s more, only 28% of online teens consider themselves to be very skilled or expert, 24% said they aren’t skilled users, while the remaining teens classified themselves as fairly skilled.

“What is surprising about our research is the extent to which it challenges conventional assumptions adults make about the technological sophistication of teenagers,” said Steve Mossop, president of Market Research for Ipsos Reid in Western Canada, in a release. “The reality is they spend far less time online than adults with a very limited number of activities like socializing, gaming and music.”

Teens may not be surfing savvy but they do know how to socialize, with 80% of those surveyed saying they participated in an online social activity, 59% visiting online social networks or communities daily, and 60% of teens saying the Internet is important to their social life.

Teens are avid users of instant messaging, chatting online every day. Three-quarters of teens have used applications like Windows Live Messenger to communicate with friends and family.

Teens are also busy downloading music. Almost 64% have downloaded digital music and nearly 30% do it a few times a week to daily.

Over half of teens visit gaming websites a few times a week or more to play against people they know, or strangers.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!