Montreal daily La Presse has entered a new sponsorship agreement with the Toronto 2015 Pan Am/Parapan Am Games.
In a release, Simon Jennings, president of La Presse Group Sales in Toronto, called the partnership a “superb opportunity” for the publication to demonstrate its digital tablet edition, La Presse+, while providing enhanced visibility for the Games via advertising in its suite of products, including La Presse+, the publication’s print edition, the LaPresse.ca website and in the six regional dailies owned by its corporate parent, Gesca.
