Just in time for Pride Toronto, Dynamic Outdoor announced Monday it’s dedicating ad space to an ad celebrating equality during the LGBT festival.
On June 19, the company started running creative that reads simply, “Equality” in a rainbow-coloured font. It will continue to run the ad in rotation on its digital billboards around the city through the end of the festival on June 28.
In a statement, Dynamic Outdoor president Brandon Newman said, “Our Dynamic Outdoor team firmly believes in celebrating the diversity of our great city and we’re taking this opportunity to remind everyone that we’re all equal. We hope Torontonians and visitors to see this message and help us spread the #EQUALITY message through sharing their own pictures or liking posts from others.”
