Gaming news and entertainment network Machinima is making a big push into the Canadian market thanks to young male Canadians’ big appetite for gaming content.
Linda Kessler
Machinima, which distributes gaming news and original content through YouTube channels, social media, and mobile apps, describes itself as the “dominant video entertainment network for young males around the world.”
The network expressly targets males aged 18-34 and is the number one entertainment channel on YouTube with 2 billion videos served per month worldwide. It has 1.8 million unique Canadian viewers per month in the 12-34 age demographic, Machinima said in a release.
Linda Kessler, Machinima’s new Canadian senior director of partner development, said the network appeals to brands that advertise with the “elusive” 18-34 male demographic.
“Not only do we have the reach, but we also have the engagement,” she said, adding that Machinima’s Canadian 12-34 viewers watch an average of 87 minutes of its content per month.
Hired last week, Kessler will be responsible for directing Machinima’s advertising and business growth in the Canadian market.
Her background in advertising sales includes three years at Canadian mobile gaming company WildTangent, where she worked with Unilever, Sony, Warner Bros., GM and others. Before that she led Canadian sales departments at Kaboose and Disney.
“We’ve got a serious footprint here in Canada,” she said, noting that Machinima serves 42 million mobile views per month in Canada.
Kessler will also be working on new products to promote Canadian content and more directly engage Canadian audiences, she said.
