Maxus Canada has won the strategic media planning and investment responsibilities for Maple Leaf Sports & Entertainment (MLSE).
The win was announced in a release on Tuesday morning. Maxus, part of media investment management company GroupM, is starting work on the account immediately.
Shannon Hosford, MLSE’s vice-president of marketing, said in a release that Maxus was chosen due to its “ability to access GroupM’s buying clout which is complemented by the planning and analytical expertise they can bring to the table.”
Maxus won the work after a competitive selection process. Hosford told Marketing that the review process involved three other firms. “The Maxus team is well suited to handle our media planning and buying needs,” she said.
