The Los Angeles Times reports that McDonald’s is creating a TV network in some of its U.S. restaurants over the next few months, populated with content from BBC America and Survivor creator Mark Burnett.
The fast-food chain will introduce the channel over the next few months to 800 restaurants in southern and central California, where customers will watch on two 42-inch HDTVs visible from 70% of seats, the Times said. There will also be “quiet zones” available.
Commercials will represent about eight minutes per hour, of which only one-and-a-half minutes will go to McDonald’s commercials.
Programming will include segments such as “The McDonald’s Achievers,” profiling local high school and college athletes.
From the Times story:
The programming will be shown in a one-hour cycle consisting of installments or “pods” lasting 20 to 22 minutes. Each component will have several segments that include “The McDonald’s Achievers,” which will profile local high school and college athletes; “Mighty Moms,” a focus on local moms juggling home life with careers in sports such as coaching or training; “McDonald’s Channel Music News” about musical acts, tours and new releases; and Burnett’s “Vimby,” which will cover fashion, art, music, night life, lifestyle and culture news.
To read the original story in Advertising Age, click here.
