Media Innovation Awards 2016 shortlist — Part 2

This week we’re excited to be rolling out the 2016 Media Innovation Awards shortlist, as we gear up for the gala in November!

Below you will find 2016’s potential bronze, silver and gold MIAs winners in the Best Use of Media and Products and Services categories. Winners will be showcased as part of our 2016 Media Master Class theme, which will highlight the winning work as best-in-class examples of Canadian media and marketing strategy.

For the first part of our 2016 shortlist, be sure to visit our previous post listing finalists in the Best Use of Content, Best Use of Digital Channels and Niche Marketing categories.

The 2016 Media Innovation Awards winners will be announced in Toronto Nov. 17 — tickets are available now!

2016 Media Innovation Awards Shortlist – Part 2

BEST USE OF MEDIA

Best in Audio

• “Audio Deprivation.” Client: Duracell Canada. Agency: Mediavest
• “Anorexia and Bulimia Quebec.” Client: Anorexia and Bulimia Quebec. Agency: Cossette Media
• “Thinking of Everything For You!” Client: Desjardins General Insurance. Agency: Touché!
• “Quebec Legacy.” Client: PPG-Sico. Agency: PHD 
• “Lily & the Snowman.” Client: Cineplex. Agency: Zulu Alpha Kilo

Best in Video

• “Lily & the Snowman.” Client: Cineplex. Agency: Zulu Alpha Kilo
• “Durex Play, Eh.” Client: Reckitt Benckiser. Agencies: Aegis Innov8 and Isobar
• “The Fastest Olympic Campaign Ever!” Client: Sport Chek. Agency: Touché!
• “Blind Love.” Client: Tourism Québec. Agency: Touché!
• “Secret Life of Pets.” Client: Universal Studios Canada. Agency: Maxus Canada
• “Audio Deprivation.” Client: Duracell Canada. Agency: Mediavest
• “Banques Alimentaires du Québec – Skip Execution.” Client: Banques Alimentaires du Québec. Agency: Dentsu Media

Best in Content Publishing

• “Play-Doh Back to School.” Client: Hasbro Canada. Media Carrier: Rogers Media. Agency: OMD Toronto
• “The Magic of Colours.” Client: PPG-Sico. Agency: PHD Canada
• “The WoW Guide.” Client: Canadian Tire. Agency: Rogers Media Content Solutions

Best in Integrated Campaign – Budget Under $250,000

• “Bell Fibe to the Home Internet Service.” Client: Bell. Media Carrier: Newad. Agencies: Media Experts, Leo Burnett, Eat It Up Media
• “The Magic of Colours.” Client: PPG-Sico. Agency: PHD
• “Ubisoft – Assassin’s Creed Syndicate.” Client: Ubisoft. Agency: Bleublancrouge
• “Being in the Moment.” Client: Sport Chek. Agency: Touché!
• “Honda Ridgeline – Brojects Haul What Matters.” Client: Honda Canada. Media Carrier: Blue Ant Media. Agency: PHD 
• “Budweiser: Infused with Metallica.” Client: Labatt Brewing Company. Agencies: UM and Anomaly
• “Team Canada Owns Rio 2016.” Client: Canadian Olympic Committee (COC). Agencies: OMD and North Strategic

Best in Integrated Campaign – Budget Over $250,000

• “The Fastest Olympic Campaign Ever!” Client: Sport Chek. Agency: Touché!
• “#YouShouldPlay649.” Client: Loto-Québec. Agency: Sid Lee Media
• “Mr. Robot.” Client: Shomi. Agency: OMD Toronto
• “Well Water.” Client: World Vision. Agency: KBS Canada
• “Interac — Be in the Black.” Client: Interac Association. Agency: Zulu Alpha Kilo and Media Experts

Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Under $100,000

• “Coming Soon.” Client: Raising the Roof. Agency: Leo Burnett Toronto
• “#YouShouldPlay649.” Client: Loto-Québec. Agency: Sid Lee Media
• “Netflix Daredevil Season 2 – Fighting Billboards.” Client: Netflix. Media Carrier: Clear Channel Canada. Agencies: MEC Canada, DDB Canada and Ignition Creative
• “Pride Ride.” Client: TD Bank. Agency: Leo Burnett Toronto
• “Honey Nut Cheerios: Bring Back the Bees.” Client: General Mills. Agency: Cossette and Cossette Media
• “The Watercolour Project.” Client: World Vision. Agency: KBS Canada
• “Dick’s Pizza.” Client: Sirius XM. Agency: Touché!

Innovation in Out-of-Home/Ambient/Place-Based Media – Budget Over $100,000

• “Move in with Just Eat.” Client: Just Eat. Agency: Leo Burnett Toronto
• “NBATM.” Client: BMO Financial Group. Agency: FCB Toronto
• “The Magic of Colours.” Client: PPG-Sico. Agencies: PHD and Bleublancrouge
• “Wi-Find New Roads with Chevrolet.” Client: General Motors – Chevrolet Canada. Agency: Carat

Innovation in Experiential/Special Events/Stunts – Budget Under $100,000

• “Coming Soon.” Client: Raising the Roof. Agency: Leo Burnett Toronto
• “Open House.” Client: Salvation Army. Agency: Grey
• “Discover UNB.” Client: University of New Brunswick. Agency: PHD
• “Ubisoft – Assassin’s Creed Syndicate.” Client: Ubisoft. Agency: Bleublancrouge
• “Toyota Test Drive.” Client: Association des concessionnaires automobile Toyota du Québec. Agency: Bleublancrouge
• “Empty Fridge.” Client: Banques Alimentaires du Québec. Agency: Dentsu Media

Innovation in Experiential/Special Events/Stunts – Budget Over $100,000

• “Netflix Daredevil Season 2 – Secret Cinema Screening.” Client: Netflix. Agencies: MEC Canada and Vice Media
• “Budweiser: Infused with Metallica.” Client: Labatt Brewing Company. Agencies: UM and Anomaly
• “Skittles Holiday Pawn Shop.” Client: Wrigley Canada. Agencies: MediaCom MBA, BBDO and Harbinger
• “Walmart Toy Testers: Winning the Holidays.” Client: Walmart Canada. Media Carrier: Corus. Agency: Traffik
• “Doritos Ketchup Roses.” Client: Doritos/PepsiCo Foods Canada. Agencies: OMD Toronto, BBDO Toronto and Citizen Relations
• “Belgian Moon Night Market.” Client: Molson Coors Canada. Agency: MEC Canada

PRODUCTS AND SERVICES CATEGORIES

Best in Cars and Automotive Services

• “Audi Auto Show.” Client: Audi Canada. Agency: MediaCom MBA
• “Lexus – Grip the Wheel.” Client: Lexus Canada. Agency: Dentsu Media
• “BMW 7 Series Launch.” Client: BMW Canada. Media Carrier: The Globe and Mail. Agency: Media Experts

Best in Charities, Health Care and Safety, Public Awareness Messages

• “Make Room For Play – Phase 2.” Client: ParticipAction. Agency: Zulu Alpha Kilo
• “SickKids/Murdoch Mysteries Holiday Special.” Client: SickKids Foundation. Agency: Cairns Oneil Strategic Media
• “The Anti-Bullying ‘Bullying’ Campaign.” Client: Canadian Safe School Network. Agencies: Touché! and Bimm
• “The Watercolour Project.” Client: World Vision. Agency: KBS Canada
• “Life Unpaused.” Client: SickKids Foundation. Agency: Cossette
• “Barbed Wire Signatures.” Client: Amnesty International French Canada. Agency: Cossette Media
• “Open House.” Client: Salvation Army. Agency: Grey
• “Banques Alimentaires du Québec – Mixed Media.” Client: Banques Alimentaires du Québec. Agency: Dentsu Media
• “Coming Soon.” Client: Raising the Roof. Agency: Leo Burnett Toronto
• “Text & Drive.” Client: Cieslok Media. Agency: John St. Montreal
• “Well Water.” Client: World Vision. Agency: KBS Canada

Best in Consumer Goods

• “Play-A-Coke: Coca-Cola + Spotify.” Client: Coca-Cola. Agencies: UM Worldwide, Ogilvy and The Hive
• “Share-A-Coke with ||Superwoman||.” Client: Coca-Cola Canada. Agency: UM
• “Honey Nut Cheerios: Bring Back the Bees.” Client: General Mills. Agency: Cossette and Cossette Media
• “Play-Doh Back to School.” Client: Hasbro Canada. Media Carrier: Rogers Media. Agency: OMD Toronto
• “Flash Donut.” Client: Interac Association. Agency: Zulu Alpha Kilo and Media Experts
• “Kit Kat Spotify.” Client: Nestle Canada. Agencies: Maxus Canada and OneMethod

Best in Durable Goods

• “#DoGreatThings with Surface.” Client: Microsoft. Agency: Empower Media Team
• “Chase the Gear.” Client: Sport Chek. Agency: Touché!
• “Keurig KOLD.” Client: Keurig. Agency: PHD 
• “The Magic of Colours.” Client: PPG-Sico. Agency: PHD 
• “Quebec Legacy.” Client: PPG-Sico. Agency: PHD 

Best in Financial Products and Commercial Services

• “BMO #TakePause.” Client: Bank of Montreal. Agency: Maxus Canada
• “Thinking of Everything For You!” Client: Desjardins General Insurance. Agency: Touché!
• “Kids Will Be Kids.” Client: Desjardins. Agency: Touché!
• “Official Partner of Big Dreams.” Client: TD Small Business. Agency: Leo Burnett Toronto
• “My Saving Plan.” Client: Desjardins. Agency: Touché!

Best in Retail and Ecommerce

• “Secret Life of Pets – Smart Home Monitoring.” Client: Universal Films Canada. Agency: Maxus Canada
• “The Fastest Olympic Campaign Ever!” Client: Sport Chek. Agency: Touché!
• “Move in with Just Eat.” Client: Just Eat. Agency: Leo Burnett Toronto
• “Telus Offline Conversion Logging.” Client: Telus. Agency: Cossette Media
• “The Source – Boxing Week Bonanza!” Client: The Source. Agency: PHD 

Best in Travel, Entertainment and Leisure

• “#YouShouldPlay649.” Client: Loto-Québec. Agency: Sid Lee Media
• “Blind Love.” Client: Tourism Québec. Agency: Touché!
• “Winter Way to Travel.” Client: VIA Rail Canada. Agency: Touché!
• “Dick’s Pizza.” Client: Sirius XM. Agency: Touché!

Best in Business Products and Services, Corporate Information and Self-Promotion

• “Slacker Stick.” Agency: KBS Canada
• “Say No To Spec.” Agency: Zulu Alpha Kilo
• “Cognitive Computing.” Client: IBM. Agency: Neo@Ogilvy