Digital media and technology company Mediative has added popular dining and entertainment site Dine.to to its publisher network, along with two Canadian auto verticals, CarCostCanada.com and ToutesAutosQuebec.com.
The Yellow Pages-owned media network will exclusively represent the three online properties in the Canadian market.
“These three sites represent a highly targeted intent user base which will allow us to continue to tailor advertising and data solutions for advertisers to effectively reach this audience,” said Mediative president Darby Sieben in a release.
According to ComScore figures from March, Dine.to sees around 227,000 unique visitors each month. It’s targeted at foodies, offering reviews, blogs and listicles on restaurants and things to do in the Toronto area.
CarCostCanada and ToutsAutosQuebec, both owned by Armada Data Corporation, work with 350 local auto dealerships to provide info and advice to Canadians looking to make a car buying decision. The new sites will bolster Mediative’s auto portfolio, which now includes 11 sites, among them Carpages.ca.
Overall, Mediative now has exclusive relationships with 18 publishers and 40 websites in Canada.
