Mark Finney will be the new vice-president of sales for free daily newspaper Metro English Canada. In the role, he’ll lead Metro’s sales strategy, as well its new division, Metro Media Sales.
Mark Finney
Media Sales links advertisers to the publication’s cluster of affiliated brands, most notably the Toronto Star, TheStar.com, Metro’s English Canada publications and fashion and beauty publication The Kit.
It’s a continuation of the move that began last November, as Torstar shifted ad sales from the Toronto Star to Metro, its joint venture with a Swedish publishing company.
Finney, whose first day is June 16, comes with two decades of experience in London, including 15 years at the Guardian, where he rose to sales director. In his time there, he participated in the Guardian’s transition to a cross-platform digital and print brand, and led the first combined digital and print sales team in U.K. newspapers.
“We look forward to having Mark lead Metro Media Sales and assist in building new and stronger partnerships predicated on the foundation of the relationships we have developed over many years,” says Bill McDonald, president and publisher of Metro English Canada. “All of Mark’s energy will be focused on providing our advertising stakeholders with the solutions required to meet and exceed their business objectives in every major market across Canada.”
