The majority of Canadians now access the mobile web at least once a month, according to the latest numbers from eMarketer.
This year, the research firm forecasts 51% of Canadians will use smartphones to access the internet at least monthly. It’s the first time mobile web penetration has reached more than half of Canadians.
That 51% translates to about 17.7 million Canadians, huge growth of 17% over 2013.
By 2018, eMarketer expects that 66% of Canadians will adopt the behaviour.
While eMarketer also expects the U.S. to pass the halfway mark this year, it has found that mobile web usage is growing at a slightly higher pace in Canada.
