Payment processing company Moneris has selected Razorfish to harmonize its disparate web properties and create a new digital strategy spanning interactive design, creative and technology. Razorfish was selected following a formal review involving seven agencies.
The agency’s mandate is to develop what Moneris describes as a “responsive digital platform” that will enable both current and prospective business partners to understand, consider and acquire new payment technologies.
This is the first time the role has been formalized as part of an agency purview, said Rob Cameron, chief product and marketing officer at Moneris in Toronto, noting that the company had previously handled the function internally. “We’d been doing what a lot of technology companies do: Developing various web properties and stringing them together,” he said.
Razorfish is charged with creating what the company calls a “seamless, contextually-relevant” online experience that harmonizes its existing digital properties – which span ecommerce, information, customer acquisition and customer support – into a single integrated ecosystem.
The company’s primary assets in Canada include the flagship Moneris.com property, and its mobile payment offering GetPayd.com.
“What we needed was to take a look at our digital properties and determine if they fit and gave our constituents an easy way to understand how we can help them, and the answer was no,” said Cameron.
Moneris is looking to reduce the amount of content on its sites while managing its relevance, said Cameron. The first work from Razorfish is expected to debut later this year, with the bulk of the work completed by 2016.
Razorfish was one of three agencies shortlisted for the assignment, with Cameron telling Marketing it was selected on the basis of its experience, credibility and understanding of the Moneris business.
Moneris introduced a new brand positioning, “Be payment ready,” earlier this year, which it said underscores its commitment to empowering businesses to offer customers more ways to pay.
An internal survey found 77% of Canadians prefer to pay using debit or credit cards, with nearly half (48%) reporting they had left a store that did not accept card payments.
The company currently has contracts with more than 250,000 large and small businesses throughout North America, ranging from McDonald’s and Shoppers Drug Mart to small and medium-size businesses. It is said to complete approximately 3 billion transactions per year.
