MoneySense has launched a new website in an attempt to distinguish its brand from other biz-focused magazines within Rogers Publishing.
In 2005, the personal finance magazine’s website was merged with those of Canadian Business and Profit under the CB Online brand banner. Each publication contributed articles and content to the site.
"We were getting feedback from our readers that navigation was a problem," said Duncan Hood, editor of MoneySense. "People still tend to see us as a stand-alone brand. People would go to the site and get lost. They’d have trouble finding MoneySense articles."
Although still linked to CB Online, the new site at MoneySense.ca will be organized into content verticals similar to its print product, presenting advertisers with more cross-platform opportunities.
TD Canada Trust sponsored the site launch, and has a significant ad presence on the main landing page.
Hood also said the redesign heralds a change in content creation for his editorial team.
"We’ll still be posting a lot of [print] articles on the website, but we’re moving to a different model," he said. "We’ll be doing more unique web-only executions. We’re trying to get the web team involved in story generation earlier."
