This week we’re rolling out the shortlists for the 2015 Media Innovation Awards. Today’s nominees produced stellar work in the Best Use of Digital Channels and Niche Marketing categories, and were considered by the jury during the in-person deliberation days in early October.
To find out who won a medal in these categories, be sure to join us at the 2015 MIAs Gala in Toronto — tickets are available now.
For a look at the shortlists in Best Use of Media and Best Use of Content, you can take a look at our Monday post here. Stay tuned for the nominees in the Products and Services categories, coming up tomorrow.
BEST USE OF DIGITAL CHANNELS
Best in Websites and Microsites
- “Humans for Humans.” Client: Raising the Roof. Agency: Leo Burnett Toronto. Media Agency: M&K Media
- “The Happy Hub.” Client: Koodo. Agencies: Cossette Media and Camp Jefferson
Best Use of Display
- “Cashback.” Client: Desjardins. Agency: Touché Montreal
- “Jaguar Alive 5.” Client: Jaguar Land Rover. Agency: Crucial Interactive. Media Agency: Mindshare
- “Mercedes-AMG GT Launch.” Client: Mercedes-Benz Canada. Agency: BBDO. Media Agency: OMD
- “Winter is Coming.” Client: Canadian Tire. Agency: Touché Toronto
- “IKEA #sharethebathroom.” Client: IKEA Canada. Agencies: Jungle Media and Leo Burnett
Best in Social Media
- “Groceries Not Guns.” Clients: Mom Demand Action for Gun Sense in America. Agency: Grey
- “NHL: My Playoffs Moment.” Client. National Hockey League. Agency: Camp Jefferson
- “The Smarties Shout Out.” Client: Nestlé Canada. Agency: OneMethod
- “Transat – Sun Auction.” Client: Transat. Agency: Dentsubos
- “Shovel it Forward.” Client: Canadian Tire. Agency: Touché Toronto
- “Lays Do Us a Flavour! Tastes of Canada Phase 1.” Client: PepsiCo Foods Canada. Agency: BBDO. Media Agency: OMD
Best in Mobile
- “Nestle KITKAT Chunky NFL Promotion.” Client: Nestle Canada. Agency: Maxus Canada
- “Walmart Summer Waze.” Client: Walmart. Agency: Mindshare
- “Addition Elle – Shazam.” Client: Reitmans (Canada)/Addition Elle. Agency: OMD Montreal
- “Leon’s Moving Day.” Client: Leon’s. Agency: Taxi
- “Telus Health.” Client: Telus. Agency: Cossette Media. Media Agency: The&Partnership
- “Doritos Ketchup Hold Out.” Client: PepsiCo Foods Canada/Doritos. Agency: BBDO. Media Agency: OMD
Best in Digital Innovation
- “McFlurry Truck.” Client: McDonald’s Restaurant Canada Limited. Agency: OMD
- “Transat – Sun Auction.” Client: Transat. Agency: Dentsubos
- “Homeless for Christmas.” Client: The Mustard Seed. Agency: Trigger Communication and Design
- “DBC Wild Within VR Experience.” Client: Destination British Columbia. Agency: Camp Pacific
- “Winter is Coming.” Client: Canadian Tire. Agency: Touché Toronto
- “The Sky.” Client: Réno-Dépot. Agency: Carat
- “IKEA #sharethebathroom.” Client: IKEA Canada. Agencies: Jungle Media and Leo Burnett
NICHE MARKETING CATEGORIES
Best in Niche Target and Multicultural
- “Visa payWave Fastest Face-Offs.” Client: Visa Canada. Agency: BBDO. Media Agency: OMD
- “Misfits Dog GIF Party Maker.” Client: Misfits. Agency: BBDO
- “Change Your Mouth’s Mind.” Client: Toronto Vegetarian Association/Veg Food Fest. Agency: Leo Burnett Toronto. Media Agency: Starcom MediaVest
- “Leon’s Moving Day.” Client: Leon’s. Agency: Taxi
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
Best in Location-Based Marketing
- “Éclatante de Beauté avec Maripier Morin (Bursting with Beauty with Maripier Morin).” Client: Revlon. Agency: MediaCom
- “Highlight More Hoods.” Client: Yellow Pages. Agency: Leo Burnett Toronto. Media Agency: Starcom MediaVest
- “Leon’s Moving Day.” Client: Leon’s. Agency: Taxi
- “The Colder It Gets…” Client: Mark’s. Agency: Touché Montreal
- “Ritz Fits.” Client: Mondelez Canada. Agency: Starcom MediaVest
- “#MyNorth: The Basketball Story of My Neighbourhood.” Client: Sport Chek. Agency: Touché Montreal
Best in Search
- “CAA – Paid Outperforms Organic.” Client: CAA. Agency: Cossette Media
- “VW Golf Head-2-Head.” Client: Volkswagen – 2015 Golf. Agency: MediaCom
- “The Price is Right.” Client: Via Rail Canada. Agency: Touché Montreal
- “iPhone 6 Launch.” Client: Telus. Agency: Cossette Media
- “6 Billion Hours.” Client: Volvo. Agency: Grey. Media Agency: Havas
Best in Data-Driven/Programmatic Marketing
- “Wilfrid Laurier University, Inspiring Applicants.” Client: Wilfrid Laurier University. Agency: ZenithOptimedia
- “Products on Fire.” Client: Sport Chek. Agency: Touché Montreal
- “BMW Ultimate Racetrack.” Client: BMW. Agency: Media Experts
- “Rogers Smart Home Monitoring Launch Campaign.” Client: Rogers Communications. Agency: BBDO. Media Agency: OMD
- “Visa’s The Infinite List.” Client: Visa Canada. Agency: BBDO. Media Agency: OMD
- “Reitmans – Weather Triggered.” Reitmans (Canada). Agency: OMD Montreal
- “IKEA #sharethebathroom.” Client: IKEA Canada. Agencies: Jungle Media and Leo Burnett
Best in Sponsorships
- “Visa payWave Fastest Face-Offs.” Client: Visa Canada. Agency: BBDO. Media Agency: OMD
- “JustEat – ‘Simpsons Marathon.’” Client: JustEat. Agency: Havas Media
- “TSN Fantasy Football, Powered by Coors Light.” Client: Coors Light. Agency: MEC
- “CIBC Pan Am Games.” Client: CIBC. Media Agency: MediaCom. Creative Agency: Cundari
