Union tells CRTC it opposes $3.4 billion Bell-Astral deal

One of Canada’s largest media unions is sounding the alarm over Bell‘s $3.4-billion deal to buy Montreal’s Astral Media, which would add to the telecom company’s extensive radio and television business. The CRTC is in its third day of hearings into whether the telecom giant should be allowed to forge a deal that would make […]

One of Canada’s largest media unions is sounding the alarm over Bell‘s $3.4-billion deal to buy Montreal’s Astral Media, which would add to the telecom company’s extensive radio and television business.

The CRTC is in its third day of hearings into whether the telecom giant should be allowed to forge a deal that would make it even larger.

Bell already owns the CTV television network and former Chum radio group as well as their extensive list of specialty television channels and Bell Canada, the country’s largest telecom company.

The Communications, Energy and Paperworkers Union of Canada told the federal regulator on Wednesday that media concentration in Canada has had troubling consequences.

“Apart from chilling diversity and neutering competition, concentrated media ownership has reduced employment opportunities in content creation,” said union vice-president Peter Murdoch.

“This is why CEP opposes this application.”

He added that if the CRTC does approve the deal it should ensure that Bell strengthens original, local broadcast news.

“You could approve it, however, if the evidence presented to you establishes that it will clearly, significantly and unequivocally benefit Canadians and the broadcasting system, and if its benefits offset the extremely serious concerns it has raised – especially for news and particularly local news.”

Murdoch says the CRTC should require Bell to spend $43.5 million on radio and TV news production.

The union also says that since 2008, CTV has cut its TV staff by 24%, including 233 people since BCE (Bell’s parent corporation) acquired CTV in 2000. Astral has cut its radio news spending by 8% since 2008, Murdoch added.

Rogers says it is opposed to the deal unless the CRTC orders Bell to divest of some of its English language TV services.

Related
Bell says it will mull TSN radio sale
• Quebecor takes aim at Bell-Astral deal
CRTC runs the percentages on the proposed Bell-Astral deal
Another website launches to fight Bell-Astral deal

Like BCE, Rogers has extensive media and telecom businesses that compete in several major markets, particularly in Ontario, Alberta and British Columbia.

“If Bell is allowed to own both CTV and Astral, it will have overwhelming control over television on all screens in Canada,” said Pam Dinsmore, vice-president of regulatory affairs at Rogers, referring to TVs, computers, smartphones and tablets.

“Those consumers who subscribe to one of Bell’s TV competitors will either be unable to access content from CTV and Astral, or they will be forced to pay significantly more for it.”

A few years ago, Rogers was able to acquire several Citytv conventional television stations – including its flagship station in Toronto – that BCE had wanted when it bought Chum Ltd. several years ago. The CRTC ruled that BCE would have to divest the Citytv stations in order to get approval for the larger Chum deal.

Telus and cable provider Cogeco were scheduled to give testimony later Wednesday.

Quebecor, Telus and Cogeco are also against the deal, saying Bell will own too much of the market.

Cogeco and Telus have already voiced concern about the deal, which they say would give Bell too much control over the country’s broadcasting landscape.

Bell has said the acquisition of the Astral media assets will provide more competition in Quebec’s French-language market, which is dominated by Quebecor. It says that with the acquisition of Astral, it will own 33.5% of the English language TV viewing market and 24.4% of the French-language market.

The deal aims to create a media powerhouse that’s poised to take on rivals in providing digital content to consumers through online services and mobile devices like smartphones and tablet computers.

The ACTRA union, which represents performers across Canada, supported the deal – with conditions.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!