The Movember Foundation has hired 1Milk2Sugars to launch an influencer campaign in the Quebec market.
The mandate, which was won as a result of an RFP, involves identifying key Quebec ambassadors who will help put the spotlight on the Foundation and its commitment to men’s health issues, says Carrie Sanders, senior account manager at 1Milk2Sugars.
“We are happy to be working with ‘the sugars’ to develop a Quebec specific ambassador outreach program. The agency was selected because of their proven track record and expertise in influencer relations,” said Jaye Campbell, marketing and communications director at the Movember Foundation, in a statement.
The selected ambassadors will help the Movember Foundation raise funds and awareness for men’s health through a comprehensive PR campaign and social media initiatives, Sanders says.
