Canwest is uniting its publishing and broadcast digital teams under the leadership of Graham Moysey.
Moysey will expand his current role as senior vice-president and general manager of Canwest Publishing Digital Media to include all Canwest Broadcast Digital Media assets.
“This further reinforces our commitment to invest in growth media and will allow us to scale meaningful solutions for our agency base and continue to engage our growing digital audiences,” said Dennis Skulsky, president and CEO of Canwest Publishing.
“A consistent digital strategy across broadcast and publishing is paramount to realizing both synergies and scale.”
Canwest spokeswoman Phyllise Gelfand said the management at the broadcast digital sector will now report to Moysey, and said no new layoffs have been announced.
Canwest announced earlier this month it will cut 560 jobs, or about 5% of its workforce, as its struggles with a rougher economy and stiffening competition.
The company also announced yesterday that the children of company founder Izzy Asper have added to their holdings of the media company’s subordinate voting shares.
The Asper family members, who control Canwest through multiple voting shares, now own 84.2 million shares or 47.6% of the total, assuming conversion of their multiple voting stock into common shares on a one-to-one-basis, according to disclosure released Monday evening.
In the last year, the stock price has plunged from $7.50 to Tuesday’s close of 61 cents, fueling speculation that the family might move to take Canwest private.
