Postmedia Network’s flagship daily is hitting the road in a bid to attract new readers across the Greater Toronto Area.
The National Post’s “Get to Know Us” campaign debuted Tuesday, and will run for six weeks. It includes a sampling program at select GO Stations and households in the region, as well as branded retail kiosks, print, experiential, digital, social and web to promote the national daily’s offering.
Postmedia is also introducing a National Post-branded food truck that will dispense free coffee and snacks provided by Kellogg’s Canada, as well as copies of the paper. National Post columnists will be travelling with the truck. A dedicated Twitter account, website and Facebook page will keep people informed of the truck’s location.
Other sponsors include Media Shack, Aryana Wireless, LinQTab and Park’N Fly. Postmedia said additional sponsorship opportunities would be made available as the tour continues.
According to the most recent NADbank and PMB report, the National Post has the lowest readership of any of the six publications serving the Toronto census metropolitan area, with 177,400 Monday to Friday print readers and 331,900 daily readers across print and digital.
