NBC is giving Twitter users a sneak peek at one of its new fall series.
Two weeks before the drama Grimm debuts on NBC, the network made the first episode available to those who follow the show handle on Twitter.
Starting Friday, followers of @NBCGrimm received a direct tweet with access information to preview the Oct. 28 premiere episode.
NBC will also be screening the episode in 10 cities nationwide, starting Tuesday in Los Angeles and including Portland, Ore., where Grimm is filmed. Some of the show’s producers and cast members will be on hand for the Los Angeles and Portland events.
Showings are also set for Chicago, Philadelphia, Washington, Denver, Atlanta, Minneapolis, Phoenix and Seattle.
NBC Entertainment marketing president Len Fogge, who announced the campaign Friday, said it’s a unique approach that matches the nature of the drama.
Grimm is a crime drama with supernatural overtones inspired by the classic Grimm Brothers fairy tales. The show stars David Giuntoli as a homicide detective who discovers he’s the descendant of an elite line of criminal profilers.
NBC’s promotion of the series also includes a 20-minute preview available on the network’s website, Hulu, iTunes and elsewhere.
