Mobile carrier Fido is introducing new subscription plans called “Fido Pulse,” which come with exclusive subscriber access to Daily Vice and Spotify Premium for two years.
Raj Doshi, executive vice-president of wireless at Fido parent Rogers Communications, said the new plans are designed to appeal to active social media participants between 18-34, providing them with content they can tweet, post or share.
Daily Vice will appear Monday to Saturday, presenting global and local news stories from the various Vice channels. Content will span a range from music to fashion and food, as well as exclusive previews of the media brand’s upcoming feature-length documentaries.
A special episode every Saturday will feature an in-depth interview with one of Canada’s leading news or cultural figures.
The program is the newest manifestation of a partnership between Rogers Communications (which owns Marketing) and Vice Media, in which the companies plan to create a state-of-the-art production company in Toronto. The companies recently announced their first production hires.
Fido is previewing Daily Vice for its customers through October, directing them to FidoHub.ca, where they can download the Android or iOS app by entering their Fido mobile number when prompted.
The company has also commissioned director Vania Heymann, whose work has appeared on YouTube and other social media platforms, to create an exclusive music video.
The video features an original song from Canadian indie band Keys N Krates, and will incorporate photos and other works from leading lights in culture, film, music and art. Fido is inviting customers to follow it at @Fidomobile to share their own content. Fido is also playing the video at its retail locations, as well as at Fido.ca, customer service calls and on social media.
