New York Times tests online paywall model in Canada

The New York Times says it will start charging for access to its website and for the use of smart phone and tablet applications later this month in the U.S.

The New York Times says it will start charging for access to its website and for the use of smart phone and tablet applications later this month in the U.S.

A similar system went into effect today in Canada, which will serve as a testing ground.

Beginning March 28, prices start at $15 for four weeks of full access to the website and the smart phone app.

Subscribers to the printed edition will keep free access to the website and apps. Others will be able to view 20 articles a month for free on the website and see the “Top News” section in the apps.

“It’s an important step that we hope you will see as an investment in the Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform,” wrote Arthur Ochs Sulzberger Jr., the Times‘ publisher, in a letter to readers.

“The change will primarily affect those who are heavy consumers of the content on our Web site and on mobile applications.”

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!