Newad OnLine, a new online advertising network that provides tools for contextual, behavioural and demographic targeting, was launched Tuesday by Newad.
This new service targets Canadian internet users between the ages of 18 and 34. The network is comprised of more than 75 English and French-language websites. Combined, the sites reach more than 6.7 million unique visitors each month. Newad said the reach among the 18-to-34 group is 48%.
Newad OnLine will help brands build a strong connection with the Young Affluent set using an integrated solution, said Newad president and CEO Michael Reha in a release.
Its advertising solutions are divided into three categories: Newad BrandReach, Newad Influence and Newad Custom. Influence channels within the categories include the ever-important “Young Affluent,” as well as women, men and students.
The 15 content creators on Newad Publishing’s team and 50 additional collaborators will work on brand content for the web and social media for advertisers making use of Newad OnLine. New staff have been hired to specifically work on the new online product.
