Newsweek plans return to paper, counting on subscriptions

Paper copies of Newsweek will again roll off the presses starting next year. Editor-in-Chief Jim Impoco says the news magazine’s owners, IBT Media, want to “hit the reset button” and move to a business model where a weekly print magazine would be mainly supported by subscription fees instead of advertising. Impoco said in an interview […]

Paper copies of Newsweek will again roll off the presses starting next year.

Editor-in-Chief Jim Impoco says the news magazine’s owners, IBT Media, want to “hit the reset button” and move to a business model where a weekly print magazine would be mainly supported by subscription fees instead of advertising.

Impoco said in an interview Wednesday that officials haven’t decided how much the magazine will cost, but it’s expected to be less than $10 per issue.

Newsweek had been struggling for years when The Washington Post Co. sold it for $1 in 2010 to stereo equipment magnate Sidney Harman, who died the following year. Before he died, Harman placed Newsweek into a joint venture with IAC/InterActiveCorp’s The Daily Beast website, a move intended to help widen its online audience.

Newsweek ceased print publication at the end of 2012. The online magazine was sold to IBT, which owns online publications including International Business Times, Medical Daily and Latin Times, in August for an undisclosed sum.

Many magazines and newspapers have reduced or shut down their print editions in recent years because of weak demand from advertisers. But Impoco says officials are confident that they will be able to drum up enough print subscribers.

Last month, Newsweek’s website recorded more than 5 million unique pages views. The current site had to be created from scratch after the sale to IBT. The website is free, although some mobile apps cost money.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!