The otherwise ordinary product-and-price newspaper ad can be scanned using Android or Apple mobile devices that have downloaded an app from Layar, the Netherlands-based firm providing the technology behind the AR execution.
The app then displays a video over the ad in the phone’s display. A contest running until July 10 is also accessible through the ad.
The ad is set to run June 8 in several Postmedia dailies, including the National Post, The Vancouver Sun and the Edmonton Journal, among others.
Nissan has treaded in AR territory before, going back as far as its 2009 “Good Decision” campaign.
The work, from agency TBWA\Toronto, is part of Nissan’s “Employee Pricing” campaign.
UPDATE: This story originally called this execution Layar’s Canadian debut. Marketing has discovered this is not the case (thanks to our comment board, see below). Marketing regrets the error.