Online ad sales network Olive Media has partnered with Time Inc., to exclusively represent four of its most popular online brands in Canada: People.com, EW.com, CNNMoney.com and SI.com.
“Time Inc. and its brands are second to none in terms of international brand awareness and appeal for advertisers,” said Simon Jennings, president, Olive Media, in a release. “This deal will help further position Olive Media as the place for advertisers to go when looking for best-in-class online brands in Canada.”
The deal marks the first time Time Inc. has signed an exclusive arrangement with an external media company to represent its digital assets outside the U.S.
“Olive Media has demonstrated that they are clearly an industry leader representing some of the largest online brands in Canada and the world and we trust their experience and expertise in this important market,” said Jim Jacovides, vice-president, licensing and syndication, Time Inc., a Time Warner company.
Olive Media is a partnership between Torstar Digital, a division of Toronto Star Newspapers Ltd. and Gesca Digital. Its network gets about 15 million unique Canadian visitors a month at sites like iVillage.com, CNET.com, TheStar.com, Toronto.com, CyberPresse.ca and TetesAClaques.tv.
