Online advertising sales company Olive Media has been chosen as DailyMotion.com‘s exclusive sales representatives in Canada.
Previously, Gorilla Nation represented DailyMotion in Canada and the U.S., and will continue to work with the site south of the border.
DailyMotion delivers HD and high-quality videos and features 32 localized versions of its homepage along with local content. The core demographic of the site is 25- to 54-year olds, skewing towards men 25 to 44.
According to comScore results from February, the site gets 92.9 million individual visitors to its network, with more than 2.6 million unique monthly Canadian visitors.
The site also gets more than one billion video views monthly, with 30 million video streams each month specifically in Canada, according to internal numbers from Visual Sciences.
DailyMotion has a plethora of sales opportunities, said Kristie Painting, vice-president of sales and marketing at Olive Media. The first focus for Olive is showcasing the unique ad units and executions that are available, she said.
Beyond standard IAB ad units, opportunities exist around pre-roll and in-stream video. “We want to let people know we have a lot of pre-roll inventory, which includes both English and French inventory,” said Painting. “French pre-roll inventory in particular can be very difficult to find.”
In addition, custom executions, including interactive flash overlays and live event broadcasts, are available.
DailyMotion has three types of video available. It features feeds from professional video producers from partners including RDI and Warner Music. It also has “semi-professional content,” as Painting said, that comes from its “Motionmakers” videographer development program, which supports emerging content creators. There’s also peer-to-peer content that’s divided into content categories such as sports, music, news and comedy.
While Olive Media officially took over exclusive representation of the site on April 1, the partnership was officially announced this week.
