While NBC will broadcast 242 hours of London Olympics coverage in 3D, it looks like Canadians will have to settle for good ol’ 2D in 2012.
Adam Ashton, president of Canada’s Olympic Broadcast Media Consortium, said providing coverage of some of the events in 3D proved to be too expensive.
He also said the number of Canadians who actually own a 3D TV was another discouraging factor.
The consortium will air more than 5,500 hours of coverage – when combining TV broadcasts and online streaming – during the 17 days of the Olympics.
TV coverage will air on CTV, TSN, Sportsnet, OLN, RDS, V, OMNI.1, OMNI.2 and ATN.
In the U.S., NBC 3D plans include the opening and closing ceremonies. The BBC has also announced 3D plans.
“3D is a very expensive business proposition and a tough business model that requires big investment and support by a number of different partners,” Ashton said.
“We did explore it for quite some time last year but it just didn’t make sense for our market at this time.”
