Canadian advertisers will invest an estimated $255.1 million on online video in 2014 – a 51.8% increase from 2013 – according to new data from research firm eMarketer.
Online video growth peaked last year, when spending increased 83.6% – to $168 million from $91.5 million.
The research firm predicts continued double-digit increases in 2015 (26.4%), 2016 (21%) and 2017 (18.4%) before year-over-year growth slows to a more moderate 6% in 2018. Online video’s share of all digital spending is expected to increase from 3% in 2012 to 10% by 2018.
Search remains the largest individual sector, attracting $1.6 billion in advertiser investment this year and maintaining a consistent 43% share of all digital ad spending through 2018.
Digital accounted for 23.3% of the total Canadian ad spend in 2013 according to eMarketer, but is projected to reach 30.6% by 2018.
