Alright, alright, alright. Sunday’s Oscar telecast was the most watched non-sports program in Canada in three years, according to CTV.
Citing preliminary BBM data, the broadcaster said that 6.12 million Canadians 2+ watched the 86th Academy Awards, a slight increase from 6.07 million viewers for the 2013 telecast.
An estimated 14 million unique viewers – half of all English Canadians watching TV that night – tuned in for at least part of the broadcast while PVRs were no doubt working overtime recording one of both of AMC’s The Walking Dead and HBO’s riveting True Detective.
The three-plus-hour telecast, which garnered extensive publicity for sponsor Samsung thanks to host Ellen DeGeneres’ Twitter-breaking “selfie” with several Hollywood stars, attracted nearly two million viewers in Toronto alone – making it the most watched program of the year in the key media market, outdrawing Super Bowl XLVIII (1.84 million).
The Oscars also outdrew the Super Bowl in Edmonton, and was the top-rated program of the day in all markets and in all key demos.
