Pattison Outdoor Advertising has added to its growing transit portfolio with a new bus-advertising contract in Fredericton, NB.
The new deal gives Pattison exclusive rights to sell both interior and exterior space on 28 buses on nine routes. The product portfolio includes kingboards, 70s and vinyl applications. The deal adds to an existing contract to sell advertising on 58 transit shelters throughout the city.
The provincial capital has a population of approximately 94,000 and is home to both regional head offices and the provincial government.
Pattison currently has contracts in place with nine of the country’s top 10 transit systems, and boasts what it calls “unmatched” coverage in New Brunswick – with contracts in Fredericton, Moncton and St. John that reach an estimated 50% of the province’s population.
