Yellow Pages has hired Paul Brousseau as its vice-president of brand communications.
Brousseau is joining from Sportsnet, where he spent three years as the senior director of marketing. In his new role at Yellow Pages, Brousseau will head up all of the company’s brand, advertising and marketing initiatives.
He will be based out of the company’s Toronto office, taking on a new position Yellow Pages created in order to put more emphasis on its corporate brand.
In a statement, François Ramsay, senior vice-president of corporate affairs for Yellow Pages, said the company was impressed with the work Brousseau did at Sportsnet, Hewlett-Packard and Dell.
“Throughout his career, he has driven strategic business growth initiatives, led large-scale, integrated advertising campaigns and driven impactful brand management and growth activities,” Ramsay said. “We’re confident he can do the same for Yellow Pages as we continue to reposition this brand as a digital champion of small businesses and local neighbourhoods in Canada.”
Before Sportsnet, Brousseau was the director of consumer advertising at Rogers Communications, a segment marketing manager at Hewlett-Packard and senior manager of product management and operations at Dell.
