Monday marked the launch of Globe Unlimited, The Globe and Mail‘s new online subscription service that aims to monetize its internet content delivery.
The company hit the ground running with a bevy of informational videos that position the subscription concept as being beneficial to readers. The promotional video below drives readers to a dedicated Globe site featuring conversations with editor John Stackhouse, an editorial from Report On Business editor Derek Decloet and a letter from publisher Phillip Crawley.
Is this sound positioning? Can the Globe make its new online subscription service work? Vote in our online poll.
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• Globe and Mail announces digital subscription service
