Poll: Media always finds a way (to be free)

Postmedia‘s Paul Godfrey believes his competitors will inevitably shift their online properties to paywall models. It seems Marketing readers don’t share that view. Our latest online reader poll asked “Is Postmedia’s Paul Godfrey right? Will all Canadian media go pay-per-view online?” An overwhelming majority, 58.3%, responded that it would never happen. “Consumers will get it […]

January 24, 2012

Postmedia‘s Paul Godfrey believes his competitors will inevitably shift their online properties to paywall models. It seems Marketing readers don’t share that view.

Our latest online reader poll asked “Is Postmedia’s Paul Godfrey right? Will all Canadian media go pay-per-view online?” An overwhelming majority, 58.3%, responded that it would never happen. “Consumers will get it free one way or the other” was our most-clicked response.

“Is Postmedia’s Paul Godfrey right? Will all Canadian media go pay-per-view online?”
• Never. Consumers will get it free one way or the other (58.3%)
• Yes, but let’s face it: most Canadian media isn’t The New York Times. People will only pay for quality (20.5%)
• Too early to tell. Who knows what models will emerge over the next three years? (18.9%)
• Yes, consumers are coming around to this idea (2.3%)