Postmedia has named Sid Lee its agency of record.
The agency will provide brand and advertising support for Postmedia and its print and digital brands.
Sid Lee worked with the publisher on the May launch of its “Postmedia Reimagined” campaign in support of its revamped Ottawa Citizen newspaper. According to a release, Postmedia will take the “learnings from the successful 360 Ottawa campaign and apply them to the new launch cities.”
The next campaign is slated to launch in Montreal later this month.
“We have been impressed by Sid Lee’s experience and creative approach to telling the story of our evolving digital and print brands,” said Siobhan Vinish, Postmedia’s SVP, marketing & audience development, in a release. “The teams in Calgary and Toronto work seamlessly and efficiently together under very aggressive timelines. We are very pleased to have them join our extended Postmedia family as we continue to reimagine the Postmedia brands across our entire network.”
According to the release, Sid Lee also retains AOR status for a number of other assignments Postmedia has planned for next year.
