Praxis has been named agency of record for Napa Valley Vintners in Canada following a competitive review.
The assignment includes public relations and industry stakeholder relations such as media and sommelier wine experiences in Napa, in-market events in Canada and national media relations.
“Praxis has an excellent understanding of the beverage alcohol sector in Canada,” said Napa Valley Vintners communications director Patsy McGaughy, in a release. “They have the experience, connections and the creativity to help us effectively convey to one of our most important export markets the Napa Valley’s commitment to quality and excellence.”
Praxis partner Paula Oreskovich says the agency will focus on building the equity of the Napa Valley brand.
The Napa Valley Vintners non-profit trade association was founded in 1944 and represents more than 525 Napa Valley wineries.
Praxis has represented the Wine Institute of California for more than 20 years and also represents E&J Gallo, California’s largest wine producer.
