New York-based Press+, which powers the digital subscription offering for more than 500 publishers including Postmedia, Tribune Company and McClatchy, has integrated its software and data with the Alliance for Audited Media (AAM).
The new partnership will allow for seamless circulation auditing of publications using the Press+ platform.
Noting that digital subscriptions are among the fastest-growing sources of revenue and profits for daily newspapers – and that most Press+ users are audited by AAM – Press+ called digital circulation measurement an increasingly critical function.
Press+ has provided detailed circulation reporting for its members since its inception, allowing each publication to obtain information about the size of its digital-only subscriber base and prove they have accessed content – the two main criteria in digital circulation counts.
The new integration with AAM enables publishers to share detailed circulation data – which does not include personally identifiable customer data or other sensitive information – with the circulation body, enabling it to verity that the circulation reports are accurate.
Press+ co-founder Steven Brill called the new partnership a “big breakthrough,” and said it is emblematic of the critical role that digital plays in newspapers’ subscription and circulation strategies.