The Quebecor media empire and the CBC‘s French-language network appear to have resolved a bitter feud by concluding a new advertising deal.
Under the accord, Radio-Canada will buy advertising on different platforms owned by Quebecor, which publishes Le Journal de Montreal and has media properties in the rest of Canada under the Sun Media banner.
Quebecor, meanwhile, will renew distribution deals for various Radio-Canada specialty channels on its Videotron cable network.
Quebecor president Pierre Karl Peladeau said he’s pleased Radio-Canada sees the value of his company’s publications.
A Radio-Canada spokesman was not immediately available for comment.
Quebecor, which is privately owned, has been highly critical of the CBC and at one point Peladeau threatened legal action against the Crown broadcaster because it didn’t advertise in Quebecor’s French-language newspapers.
Quebecor has also questioned CBC funding through its Sun Media outlets and one host referred to CBC as a “state broadcaster.”
CBC president Hubert Lacroix replied that Quebecor’s readers weren’t part of Radio-Canada’s target market.
