Radio-Canada is giving users of its French-language VOD service ICI Tou.tv a little Extra.
Billed by Radio-Canada as a “premium entertainment service,” the new Extra service will add 400 French titles to ICI Tou.tv’s existing library of 1,200 titles when it launches this month.
Extra’s titles include the Jane Campion-created drama Top of the Lake (Au bout du lac) and Spiral (known in French as Engrenages). New full series will be added to the Extra catalogue each month.
The service will introduce an updated, streamlined interface this month said Radio-Canada. Rogers and Telus customers will be able to access the content for free by creating a new personal user profile on the ICI Tou.tv website or through the downloadable app, while non-Rogers and Telus customers will be able to access the content via a monthly subscription fee.
The revamped site will include new personalization features that enable users to tailor the offering to their personal preferences and navigate more easily to the content they’re interested in.
ICI Tou.tv has recorded more than 138 million video views since launching in January 2010, and currently averages 3.7 million video views each month. Mobile views on the platform – measured via iOS and the mobile site only – jumped 44% between 2012 and 2013, according to Radio-Canada.
ICI Tou.tv’s content is comprised of programming from Radio-Canada, original web series, and a selection of shows from national and international public broadcasters including Télé-Québec and TFO.