RIM could get more tarnish after stampede in Indonesia

The head of Research In Motion‘s operations in Indonesia could face charges related to a stampede at a recent promotional sale where dozens of consumers were injured, another incident that could tarnish RIM’s brand. Canadian Andrew Cobham was among four suspects who is facing possible charges of negligence leading to injury, Jakarta police spokesman Col. […]

The head of Research In Motion‘s operations in Indonesia could face charges related to a stampede at a recent promotional sale where dozens of consumers were injured, another incident that could tarnish RIM’s brand.

Canadian Andrew Cobham was among four suspects who is facing possible charges of negligence leading to injury, Jakarta police spokesman Col. Baharudin Djafar said Monday.

The crime carries a maximum penalty of nine months in prison.

Dozens were injured and several people fainted at the Nov. 25 debut of RIM’s BlackBerry Bold 9790 in Jakarta. There were reports that 5,000 people attended, drawn by a 50 per cent discount to the first 1,000 shoppers.

The Waterloo, Ont., company said it sincerely regrets that some customers were injured and others experienced frustration and upset.

“RIM is actively co-operating with the authorities who are investigating this incident,” RIM said in a statement. “We are also undertaking our own investigation to prevent any recurrence of this sort of situation.”

Technology analyst Carmi Levy said the Jakarta incident only makes things worse for RIM’s struggling consumer brand.

“What it does is damage the brand still further at a time when it’s already suffering a significant amount of damage in the marketplace,” Levy said.

‘RIM can ill afford to have its brand image further tarnished by anything, let alone things that are pretty much out of its direct control.”

The latest RIM incident comes days after two employees at its Canadian operations were slapped with a big fine after their drunken rowdiness forced the diversion of an Air Canada flight. The plane was flying to Beijing from Toronto but had to be diverted to Vancouver last week.

George Campbell, 45, of Conestogo, Ont., and 38-year-old Paul Alexander Wilson of Kitchener, Ont., pleaded guilty to mischief. They were ordered to pay $71,757 in restitution after receiving suspended sentences and probation for a year.

Research In Motion has seen its BlackBerrys lose market share to Apple’s iPhone and Android-powered smartphones. The RIM PlayBook computer tablet has also been struggling to win customers.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!