Rogers Communications continues to expand its digital video capabilities, announcing a new deal with Condé Nast that gives it the right to distribute and sell video content from the publishing company’s brands across mobile, tablet and online.
Rogers said the deal with the Condé Nast Entertainment (CNE) unit will provide Canadian advertisers with access to video content from several Condé Nast properties including Vogue, GQ, Vanity Fair, Glamour and Wired.
The deal further cements the ongoing relationship between two of North America’s leading consumer magazine publishers, and further underscores Rogers’ commitment to the digital video space. In October, the company announced a $100 million partnership with Vice Media that will see the creation of a Toronto-based production studio to create news and information content.
Alan Dark, Rogers’ senior vice-president of media sales, called the new partnership a “natural extension” of its partnership with the U.S. media company. The two companies are part of the digital publishing group Next Issue Media, while Rogers also serves as the exclusive Canadian sales agent for its digital properties.
“With this partnership, we are delivering to our clients more ways to reach Canadians with the content they want on the device of their choice,” said Dark. in a release.
Earlier this year, Condé Nast partnered with several brands including ABC News, Buzzfeed and Variety to launch a new video-based unit called The Scene.
Whitney Howard, senior vice-president of business development and strategy at CNE, said The Scene is growing at an “incredible rate,” and has become a leading destination for millennials.
“Given Rogers’ leadership position in the Canadian market, they are a natural choice for us to partner with and provide advertisers with effective ways of connecting with our premium, upscale audience,” she said, in a release.
Rogers said the deal further strengthens its presence in the lifestyle and fashion content areas, where its properties include Chatelaine, Today’s Parent and Flare, and underscores its commitment to world-class content and partnerships with what it called “innovative and forward-focused” companies.
