The corporate marketing group at Rogers Media is “evolving,” according to Rogers Media president and CEO Tony Viner, because of the prospects for “multi-product advertising sales.”
The media giant announced a series of sales and marketing appointments on Friday, most notably naming veteran sales and marketing executive Gary Murphy vice-president of sales for its sports and entertainment division.
Murphy, a 34-year veteran of Rogers Media Sales, will develop revenue opportunities across corporate partnerships, the Toronto Blue Jays and the Rogers Centre. He will also work with Rogers sports properties including the Bills Toronto Series, the World Baseball Classic (which takes place at the Rogers Centre in March) and what Viner termed “applicable sponsorship opportunities and media assets.” His appointment is effective immediately.
Rogers has also appointed Rob Groen as director of marketing solutions and specialty TV sales, where he will oversee a newly created sales group and creative/program management team representing on-air and online properties including Citytv, OMNI, OLN, Biography, G4 Tech TV and the company’s new 24-hour news station. His appointment is effective Jan. 5.
The company has also appointed Pam Chodda to develop new business in the areas of research, conferences, custom publishing and digital/online. Chodda will focus on Benefits Canada, Avantages, Canadian Investment Review and Working Well. Her appointment is also effective Jan. 5.
