Rogers Media is combining two of its publications, Canadian Business and Profit, into one.
The new magazine, which will keep the Canadian Business moniker, will launch on Jan. 16 and be published monthly.
The publication will include a special section each month of content usually seen in Profit magazine, as well as two “bonus Profit-themed issues aimed at entrepreneurs,” bringing the total to 14 issues per year with a projected readership of more than one million, according to Rogers.
Canadian Business editor Duncan Hood will be editor-in-chief, while former Profit editor and publisher Ian Portsmouth will become publisher of the revamped Canadian Business.
The move came after the respective publishers looked at their brands as part of the planning process for 2014, said Portsmouth. “We’d never worked as closely together as anyone thought we could, and this year was just one of those years when we started to explore how we might work together to make both of the businesses stronger.
“As we got deeper into the process, we thought there was going to be an opportunity to bring them together closer than we expected in a way that would serve the needs of both of the brands and create a more compelling value proposition to the marketplace to allow us to make the CB franchise stronger.”
Profit is no longer a standalone magazine, but it continues on as a brand with increased frequency, but a different delivery vehicle, he said.
Rogers is also launching what it calls a “new strategic business unit” called CB Insights. The new offering will provide communications and marketing services for mid-sized and larger corporations.
CB Insights will offer “custom research reports, sponsored events, custom publishing inserts, and multi-year cross platform communications programs,” according to a release.
