Rogers gives Canada’s Got Talent the hook

After only one season on the air, Canada’s Got Talent won’t be back next year. Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season. The Rogers-owned TV network cited the “current economic climate” in a release. The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised […]

After only one season on the air, Canada’s Got Talent won’t be back next year.

Citytv has confirmed that the reality talent competition isn’t returning for the 2012-13 season.

The Rogers-owned TV network cited the “current economic climate” in a release.

The show launched on March 4 and featured a star-studded judging panel, including Hamilton-raised funnyman Martin Short, Grammy-nominated soprano Measha Brueggergosman and songwriter Stephan Moccio.

Manitoba dance troupe Sagkeeng’s Finest was crowned as the show’s inaugural winner on May 4, earning a prize package that included $100,000.

But the show, the latest instalment of the British Got Talent franchise, never gained a foothold in the ratings during its two-month run.

“After careful consideration of all factors, including the current economic climate, Citytv has refocused its programming strategy and will not be producing ‘Canada’s Got Talent’ for the 2012-13 season,” Scott Moore, Rogers Media’s president of broadcast, said in a statement.

“Citytv remains extremely proud of Canada’s Got Talent and the national platform it provided to showcase our diverse and eclectic homegrown talent from across the country.”

For the first season, Citytv landed major sponsors Tim Hortons, Nissan and Blackberry.

Citytv has worked hard over the last few years to carve a place for itself among the big three broadcasters by offering audiences a healthy mix of popular American comedies and drama. But Citytv has also set its sights on homegrown content with Canada’s Got Talent and The Bachelor Canada (which is slated for fall).

At the Rogers upfront in May, Moore said Rogers has become “a substantial player” in the Canadian production scene. As part of its mid-season lineup, the network will launch two original comedies: Seed and Package Deal.

Media Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

As Prime Minister, Kellie Leitch would scrap CBC

Tory leadership hopefuls are outlining their views on national broadcaster's future

‘Your Morning’ embarks on first travel partnership

Sponsored giveaway supported by social posts directed at female-skewing audience

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Netflix debates contributions with Canadian Heritage

Netflix remains wary of regulation as some tout 'Anne' and 'Alias Grace' partnerships

Canadians warm up to social commerce

PayPal and Ipsos research shows "Shop Now" buttons are gaining traction

Online ad exchange AppNexus cuts off Breitbart

Popular online ad exchange bans site for violating hate speech policy

Robert Jenkyn is back at Media Experts

Former Microsoft and Globe and Mail exec returns to the agency world

2016 Media Innovation Awards: The complete winners list

All the winning agencies from media's biggest night out!