Rogers Media has appointed seasoned sales executive Anthony Attard to the role of vice-president, integrated sports sales.
Attard will act as the sole point of contact for sports sales for Rogers Media, creating integrated sales solutions for the company’s advertising partners and properties such as Sportsnet.
He will also be in charge of driving revenue targets and bringing in sales talent. Part of his responsibilities also include managing the development and delivery of platform-agnostic solutions for clients, according to a release.
Rogers TV sales executive vice-president, Mitch Dent, commented on the opportunity Sportsnet holds for Rogers Media. “It’s the only five-platform sports media brand of its kind in the country,” he said.
Attard said he is excited to be part of the momentum Rogers Media’s “integrated and holistic sales approach” is creating. Earlier this year, Rogers Media’s sales team was restructured to, as chief sales officer Jack Tomik said at the time, “make shopping easier for our clients.”
The reorganization saw leads appointed to assigned groups of major Canadian agencies and their clients (as opposed to the media company model of tethering teams to individual platforms) to offer a more integrated solution. The team leads now sell across platforms.
Attard was most recently senior director of media and music partnerships at Maple Leaf Sports & Entertainment. He steps into his new role on Sept. 30 and will be based in Toronto.
Rogers Media, which owns Marketing, is a division of Rogers Communications.
