Marketing just got a lot cozier with Chatelaine, Canadian Business and Today’s Parent.
Rogers Publishing, which owns the aforementioned magazines, announced today that it is merging its consumer and business publishing units into a single entity.
This means business publications such as Marketing and The Medical Post will work in the same unit as fashion focused Flare and the celebrity minded Hello! Canada.
In an e-mail to employees, Brian Segal, president and CEO of Rogers Publishing, said the company’s overall strategy is to “work in a more integrated manner to better serve our customers and markets. As a result I am today announcing changes to the Publishing Company structure that will allow us to take one step closer to making that vision a reality.”
The integration means John Milne, senior vice-president of Rogers’ Business and Professional Publishing group, and Paul Williams, vice-president, brand extension and online development, will be leaving the company July 8.
Magazine publishers formerly reporting to Milne will now report to Patrick Renard, whose responsibilities have been expanded beyond vice-president of finance.
The operational change comes as Segal himself prepares to leave the company. In September, Kenneth Whyte, currently executive vice-president of the consumer publishing group, will assume Segal’s role overseeing the newly merged operation.
Rogers Publishing also recently sold 15 trade magazines to Vancouver’s Glacier Media.
