Rogers Publishing’s magazine roster just got healthier with the acquisition of Canadian Health & Lifestyle and its website, HealthAndLifestyle.ca.
Currently published four times per year, Canadian Health & Lifestyle is a consumer magazine that launched in 2004 and was previously published by Joe Viecili. It covers issues such as fitness, nutrition and personal well being. It is mainly distributed through Rexall pharmacies, doctors’ offices and hospitals.
Its circulation is roughly 400,000 and its readership is approximately two million per issue.
The magazine’s current five-person Toronto-based team is set to report to Angela Jones, who was just promoted to be the brand’s publisher. Jones has been with Rogers Publishing for nearly 15 years in various sales and management roles. She was most recently associate publisher at fellow female-focused Rogers’ magazines Chatelaine and Châtelaine.
Dale Hooper, senior vice-president of sales and marketing at Rogers Media, spoke at last week’s annual CMDC conference about which consumer groups Rogers aims to connect with in the coming years: news followers, sports fans, entertainment lovers and – as the new acquisition reflects – women.
According to the PMB 2011 Spring two-year readership database, 64% of Canadian Health & Lifestyle’s readers are female (English women 18+, to be more specific). Of that readership, 61% are between the ages of 24 and 54.
Lorraine Hoefler, executive publisher at Rogers Publishing (which also publishes Marketing), said in a release, “We know health is a strong and growing category that Canadian readers care about and on which advertisers are focused.”