Rogers Publishing has rebranded and relaunched Canadian Health & Lifestyle magazine, the digest magazine it purchased from Merit Marketing in April.
The publication’s content now focuses on small adjustments readers can make to improve their lifestyles.
Publisher Angela Jones said this subject is something Canadians crave information about.
Canadian Health & Lifestyle, which has a circulation of roughly 400,000, covers topics from health and beauty to food and fitness using practical tips from Canadian experts. The magazine has a readership of approximately two million per issue and is available by subscription to homes across Canada. It is also available at Rexall, PharmaPlus, Guardian, IDA and The Medicine Shoppe pharmacies, and offered at some hospitals and health-care practioners’ offices.
Currently published quarterly, Jones said the frequency will increase to six times a year in 2013.
The relaunch of the print publication coincides with the creation of an iPad version of the magazine. Launched last week, the iPad edition will provide sponsorship opportunities to advertisers starting with the Winter 2012 issue, which Jones said will be in-market Nov. 14.
Jones said there are many new programs being developed for advertisers “to allow them to better partner and integrate with the brand in print and on iPad.”
Around the time Rogers Publishing purchased the book, Rogers Media senior vice-president of sales and marketing Dale Hooper said at an industry conference that women represent one of the main consumer groups Rogers is trying to better connect (the others being sports fans, entertainment lovers and news followers).
The fall issue features a cover story on Citytv’s Breakfast Television co-host Dina Pugliese—a self-described “spicy, loud Italian who loves to laugh”—and her career path, family values and how she keeps her life balanced. (Citytv is also a Rogers owned media property.)
Its website is set to be overhauled as well to coincide with the Winter 2012 issue, said Jones.
Disclosure: Marketing is also a Rogers publication.
